4th birthday with Sim! time really flies.
handwriting audition
we had an internal handwriting audition ๐
busy ๐ธ ing
Ninja L & Ninja S
If a picture is worth a thousand words, a prototype is worth a thousand meetings!
Year end dinner!
we had our year end dinner last Friday, with some accompany from HK and South Africa! :)
Ninja S laughing her * off.
What we do at SIM everyday
Xmas at SIM!
Weโre celebrating xmas early this year at SIM!
Everyone prepared practical gifts this year
we grow fearless by walking into our fears
We conquered the maintains in 2017. This year, we challenged ourselves with ziplines!
Fearful or fearless, no one chickened out. Good job team! Thatโs our startup spirit.












๐ธ Shooting mode!
ninjas looking pro!
which ghost face are you?
making props for an upcoming instagram campaign, I asked everyone to draw me a ghost face
#soooocute
- Design Ninja A



HBD Ling!
23! hmmโฆ what does that feel like?
Happy Birthday to our youngest design ninja, Ling!
SIM design featured on the kor website!
We are sosososososo stoked that the Wilshire bottle is about to launch !!!! Inspired by the urban outdoors, our design is modern, urban, and meant for city biking!
https://www.korwater.com/blogs/in-the-works/meet-the-sim-team
Test your own sippy!
In order test the new cleaning set that will be available soon, we were each assigned to drink some sticky beverages out of our ALICE sippy cups.
#workhardplayhard
Clock-in area upgrade!
For 3 years, weโve been clocking in and out with our phones. Youโll see ninjas going through their phone everyday to find their clock-in QR code. Thank you Ninja S for making the effort to make our lives easier.
Clock-in area upgrade
shooting a new video
I love all the giggles and laughters as background noise whenever the ninjas are shooting. Stay tuned, we will share the behind the scene video soon. :)
New video in progess
Ninja S on camera, Ninja T playing hand model
Store Checks in Beijing
motherswork Beijing
It was a surreal moment to see our product in Motherswork Beijing and the super cute product displays design by SIM. Such a big milestone as Motherswork was always on our minds since the beginning as the one store who really understands how to protect the integrity of brands in China. So proud of everyone who contributed into making each little step along the way.
(and #sorrynotsorry for literally stalking the Motherswork team for years)
Laser eye checking from Ninja A
mero packaging stands out from every angle *squeal
May birthday babies
Weโre all suffering food coma from a massive red velvet cake.
Happy birthday to our may babies Kyle & Kimmy.
Photography workshop
Last Thursday, we spent an afternoon learning about how to take professional product photography. (Yes weโve been winging it, fyi.)
#thankyouIan
#learnfromthemasters
Souvenir from Ninja T
Ninja T brought back some souvenir from her vacation to Europe with some sweet/hilarious hand written translations