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How can we transform everyday toddler objects into joyful design objects? What do our mamas care about? These are the big question we ask when designing for our brand mero.

We created mero for mama who love design, mamas who want both aesthetics and functionality. Launched in Tokyo in 2018, the mero style reflects our love for “Japandi” with minimal silhouettes that hide thoughtful product functions. Refined but approachable and affordable, meroware brings a mature design sensibility into the baby and kids category.

We are inspired by the flawless Tokyo mama, graceful, independent, expertly styled, and accompanied by her little toddler who is just as fabulous. She is a busy city mom that manages her day with careful attention to detail.

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